Now is the time that most wedding photographers have to start to set pricing for the 2010 wedding season. The inquires will come at an increased pace over the next few months.
Most photographers make amendments to pricing, but few make amendments to the way that packages are presented. For 2010, Donald Pope Photography will be using a alternate approach to pricing. Rather than offer just packages of predetermined sizes and products, we will offer $200 - $600 in prints or products of the couples choice. Smaller packages will include a $200 credit while larger packages will include a $600 credit. The credit can be used to purchase any product offered.
That means that if a bride does not want 8 x 10 prints, but instead, she changes her mind after the wedding and wants an extra coffee table book, she can simply go to our site, select the photographs that she wants in the book, and order the book or her choice with the credits. Remaining monies from the credit can be applied anytime within a year of the wedding. Later in the year, she may decide that she wants a few 5 x 7's and canvas print. She can simply apply her remaining credits to that purchase too.
By offering this type of pricing structure in addition to the standard packages, the bride can really maximize the value of the photographers offerings. As an additional benefit, the bride does not have to commit to exactly what she wants in her package. She can decide what she wants to purchase up to 1 year after the wedding. All products will be provided by Pictage.
DP
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